On the Scent of a Beautiful Life by Han Mi-ja

By Han Mi-ja

this is often the really inspiring tale of Suh Sung-whan, an entrepreneur who grew up in Gaeseong in North Korea, left university on the age of 16, and therefore remodeled a small kin enterprise right into a multi-million greenback international cosmetics company, AmorePacific, well-known for its perfumes and cosmetics around the world.

When Suh Sung-whan used to be a tender boy within the Thirties, his mom supported their family members by means of blending and promoting hand-pressed hair therapy oils, made out of camellia nut bushes. encouraged by means of his mom, he quick discovered the talents for constructing and promoting those items, and earned himself a place within the first division shop to open in Gaeseong – an indication of the large issues to come.

Suh Sung-whan quickly skilled an important setback although, whilst he was once known as as much as struggle with the japanese in the course of international warfare II. Following Korea’s liberation in 1945, he made a fully-fledged access into enterprise, increasing the corporate, referred to now as AmorePacific, either in Korea and around the world. in addition to constructing a highly winning cosmetics company, he additionally committed time to constructing eco-friendly tea farms within the Jeju and Honam areas, and introduced OSulloc, his personal tea corporation.

This is the attention-grabbing tale of ways a tender boy took a small kinfolk company and constructed it right into a worldwide corporation, which has been on the vanguard of booming alternate in Korea.

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