Der aktuelle gesellschaftliche Wertekosmos und seine by Jaquelin Matthes

By Jaquelin Matthes

Vegan for Starters, eco-friendly Publishing, Booksharing – die Werte Gesundheit, Nachhaltigkeit und Gesellschaft gewinnen im
Angebot des deutschen Buchmarkts zunehmend an Bedeutung.

Jaquelin Kathrin Matthes untersucht den aktuellen gesellschaftlichen Wertekosmos sowie dessen Relevanz für die Entwicklungen in der deutschen Buchbranche. Anhand ausgewählter Beispiele, z.B. aus dem Bereich der Verlagskonzepte, werden Strategien der Wertevermittlung und potentielle Zielgruppen in Bezug auf die Sinus-Milieu-Studie aufgezeigt.

Diese Arbeit ist Teil der Reihe Initialen, in deren Rahmen herausragende Abschlussarbeiten der Mainzer Buchwissenschaft veröffentlicht werden.

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