Customer Segmentation and Clustering Using SAS Enterprise by Randall S. Collica

By Randall S. Collica

knowing your buyers is the most important in your company’s success!

Segmentation is likely one of the first and most elementary desktop studying tools. it may be utilized by businesses to appreciate their consumers greater, enhance relevance of selling messaging, and elevate efficacy of predictive types. In client Segmentation and Clustering utilizing SAS firm Miner, 3rd variation, Randy Collica explains, in step by step style, the main usually on hand innovations for segmentation utilizing the robust info mining software program SAS firm Miner.

A operating consultant that makes use of real-world info, this new version will aid you section shoppers extra intelligently and accomplish the one-to-one patron dating that your small business wishes. step by step examples and workouts, utilizing a couple of desktop studying and information mining innovations, sincerely illustrate the recommendations of segmentation and clustering within the context of shopper courting administration.

The ebook contains 4 elements, each one of which raises in complexity. half 1 experiences the fundamentals of segmentation and clustering at an introductory point, delivering examples from various industries. half 2 bargains an in-depth therapy of segmentation with sensible issues, comparable to whilst and the way to replace your types. half three is going past conventional segmentation practices to introduce steered concepts for clustering product affinities, dealing with lacking facts, and incorporating textual files into your predictive version with SAS textual content Miner. ultimately, half four takes segmentation to a brand new point with complicated ideas, equivalent to clustering of product institutions, constructing segmentation-scoring versions from buyer survey information, combining segmentations utilizing ensemble segmentation, and segmentation of shopper transactions.

New to the 3rd version is a bankruptcy that specializes in predictive types inside microsegments and mixed segments, and a brand new parallel approach strategy is brought utilizing SAS manufacturing unit Miner. additionally, all examples were up to date to the newest model of SAS company Miner.

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