Beauty Imagined: A History of the Global Beauty Industry by Geoffrey Jones

By Geoffrey Jones

the worldwide good looks company permeates our lives, influencing how we understand ourselves and what it truly is to be attractive. The manufacturers and companies that have formed this undefined, corresponding to Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined good looks for us.

This booklet presents the 1st authoritative heritage of the worldwide attractiveness from its emergence within the 19th century to the current day, exploring how latest worldwide giants grew. It indicates how successive generations of marketers equipped manufacturers which formed perceptions of good looks, and the company firms had to marketplace them. They democratized entry to attractiveness items, as soon as the privilege of elites, yet additionally they outlined the gender and ethnic borders of good looks, and its
association with a handful of towns, particularly Paris and later long island. the end result used to be a homogenization of good looks beliefs during the world.

Today globalization is altering the wonder back; its effect might be visible in a variety of competing recommendations. worldwide manufacturers have swept into China, Russia, and India, yet while, those manufacturers are having to reply to a much higher variety of cultures and life as new markets are spread out worldwide.

In the 21st century, good looks is back being re-imagined anew.

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